Challenge / Problem Statement:

User

Users were frequently missing deadlines for assignments and live classes due to a lack of clear scheduling tools. Many learners reported that it was difficult to manage their time effectively, which resulted in missed opportunities and lower course completion rates.

Business

GrowthSchool faced a significant drop in live class participation and assignment completion, which directly impacted the course completion rate. Without a proper scheduling tool, users were struggling to manage their learning timelines, leading to disengagement.

Research Insight

Survey data and platform analytics revealed that users who missed deadlines or live classes were far less likely to complete their courses. The absence of a clear, user-friendly scheduling system was identified as a key barrier to success.

Solution

We introduced a Calendar and Schedule feature that provided users with a clear view of their upcoming deadlines, live classes, and course milestones. This tool allowed learners to manage their time effectively and stay on track with their learning goals.

Why this feature? Research showed that users who had better control over their schedules were more likely to complete their courses. By simplifying time management, the calendar feature helped improve both participation and completion rates.

Impact

• Course Completion Rate: Increased by 15%, as users were better able to manage deadlines and class schedules.

• Live Class Attendance: Improved by 20%, with fewer missed sessions.

• User Satisfaction: 85% of users reported that the calendar feature helped them stay organized and on track with their learning.