Problem

User

Users visiting Ence’s website found it difficult to discover sustainable products due to a lack of clear navigation and product categorization. This friction led to low conversion rates and high bounce rates.

Business

As a marketplace for sustainable consumer goods, Ence needed to create a user-friendly experience that would differentiate it from competitors and drive more conversions. The existing website’s lack of streamlined navigation and clear product presentation was limiting sales growth.

Research

Performed market research and competitor analysis, uncovering friction points in the marketplace's user journey, particularly around product discovery and checkout flow. These insights guided the redesign, focusing on simplifying navigation, improving visual hierarchy, and enhancing the overall shopping experience, leading to higher conversion rates.

Solution

• Redesigned the website’s user interface to create a cleaner, more intuitive navigation system and enhanced product categorization.

• Introduced improved product discovery tools, ensuring that users could easily find sustainable brands and make purchases aligned with their values.

Impact

• Conversion Rates: Increased by 24% due to a more user-friendly design and improved product discovery.

• Bounce Rates: Decreased by 18%, as users were better able to navigate and find relevant products more quickly.