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Home

Work

About

Contact

Resume ↗︎

Open to work – Email Me 📨

+49 (0)30 44 92 28 22

hello@template.com

Instagram

Twitter

GrowthSchool

Optimizing Course Discovery

Optimizing Course Discovery for Growth

for Growth

MY ROLE

Product Designer

TIMELINE

2 months

↑ 25% Revenue

↑ 30% Registration

Context

GrowthSchool had over 2 million learners, yet most users only interacted with the one course they initially signed up for.


Despite having a wide catalog of mentor-led programs, the LMS lacked any system to surface other relevant courses organically. Users had no idea what else they could learn next — and the business was missing a huge upsell opportunity.

Opportunity

How might we introduce a non-intrusive discovery flow that encourages exploration without disrupting the learning experience?

Needed to drive revenue and course registrations

But had to respect the learner’s focus and journey

Goal: Make “what’s next for me” feel natural, not pushy

Solution – Contextual Nudges

We designed a Product-Led Growth system built right into the LMS — woven into natural learner moments:

Discovery Points

Dashboard Nudge → Light call-to-action when a user logs in

Post-Milestone Nudge → Triggered after key course completions

Course Completion Flow → Positioned as “What’s next for you?”

Explore Entry Point Design


Designed a prominent entry point for course discovery, leveraging hero banners to highlight trending programs.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Course Overview Interaction


Introduced a quick-glance modal for key course details, reducing friction in decision-making.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Dashboard Nudge for Course Discovery


Embedded a smart nudge in the dashboard to recommend next programs based on progress and mentor fit.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Program Detail Slideout View


Final design choice: right-side slideout balancing info depth with in-context interaction.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

In-Course Suggestions (Library Page)


Strategically placed course suggestions during content consumption to improve cross-sell potential.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Nudge Card – UX Elements Breakdown


Micro copy and visual nudges were optimized using trust signals, scarcity, and clear CTAs.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Program Card Info Structure


Refined information hierarchy within course cards to highlight mentor credibility and category relevance.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Final Layout Spec for Hero Card


Finalized visual and spacing spec for hero cards to ensure consistency across breakpoints.

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Structure of the Explore Page

Stephen Mayer, a Salt Lake City native, was nurtured in the publishing world by his magazine-running father and developed a fascination for fonts upon receiving a Mac for his family. During his collegiate years, he skipped lectures and gained knowledge about typeface—and life—by working as a designer for his university newspaper.


He also worked independently as a consultant, bridging the gap between typeface creators and users, always championing the needs of both parties. Not only is he the co-founder of the web platforms, Typographica and Fonts In Use, Stephen has also penned a regular column for Print magazine and authored the acclaimed book The Anatomy of Type. In 2017, he became an integral part of the nonprofit library and museum, Letterform Archive, as an Associate Curator and Editorial Director.

Results

↑ ₹9,000,000 in additional revenue (+25%)

↑ ₹9,000,000 revenue (+25%)

↑ 5,000+ course applications (+30%)

Learners spent more time in-platform and reported greater awareness of program variety

Reflections

Balancing revenue goals with a seamless UX was the hardest part — we resisted the urge to over-promote, and instead designed subtle, smart nudges that guided rather than pushed.


This wasn’t a feature. It was a mindset shift — treating discovery as a core part of the learner journey, not an afterthought.

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Get in touch

Send an email or DM and I'll get back to you asap.

7.4k

2.5k

1.6k

the abhay chopra

Get in touch

Send an email or DM and I'll get back to you asap.

7.4k

2.5k

1.6k

the abhay chopra

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